If your loved one was in an accident, how would emergency services know to contact you? It's a scary thought and something that prompted the people behind ICEcards to seek an answer.

Simple solutions, for example, using an "ICE" contact in your mobile phone sounds like a great idea, however, phones do break, they run out of batteries and most have security codes which prevent access.

ICEcards are the perfect solution as they are portable and an easily recognisable product, suitable for the whole family.